Posts Tagged ‘EduBusiness’

Opinion: Who’s making what money?

September 26, 2008

Many teachers want to know how cool, free, online software services such as (Wetpaint, WordPress, Wikispaces, Netvibes, SlideShare, Clipmarks, whatever) make their money. ‘Contextual advertising’ is normally the answer.

But before we get that leg swung too far over the moral high horse, consider this: the company supplying the Learning Management System (LMS) that your institution uses is also likely to be making a nice quid — except that in this context, many LMS companies are making money explicitly out of education, rather than out of advertising.

Some LMSs, such as Moodle and Sakai, are free and open-source (and we approve of that ;) ), but others (Black$Board, Web$CT, My$Classes) are asking budget-bedevilled schools, unis, etc., to fork over for what is, in fact, some pretty poor product. Some of these wretched companies have even used money earned from education to sue smaller competitors!

So, don’t fall into the trap of thinking that just because something is supplied by your institution that it automatically holds the moral high ground over the free stuff. There’s more to it than that.

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Opinion: Education must claim its market share

March 28, 2008

Education is notorious for being slow in its business reponses. We buy a system (e.g., Black$Board or My$Classes) and stick with it foreverrrrr. Same with infrastructure. When was the last time you saw a truly innovative teaching space instead of one with rows of chairs and desks? (Ngunnawal Primary School’s Redwood Teaching Unit is my answer … what’s yours?)

Some of this can be put down to budgeting issues and a lack of funding in general. But not all of it. Perhaps not even most of it. Indeed, often let slide are the poor business and product decisions made by educational administrators and management, who (perhaps through their not being on-the-ground teachers themselves), lack the vision required to make the creative, anticipatory, adventurous decisions that teachers need them to make. Add to this the reconciled acceptance of second-best on the part of wearied educational leaders and we have fine mix, conveniently self-adjusted for exploitation by business. In other words, business has come to rely upon our own ordinariness.

So, why not claim our market share? Why can’t we start demanding quality products and products that give us what we want? And why can’t we demand that they be free? In fact, it’s the ‘free’ bit that I’m really talking about here … The market capacity of education is huge, and yet are we so ‘umble as to not think that we can’t start demanding what we want — for free?

Why can’t we ditch expensive, unweildy learning mangement systems such as Black$Board and go for the free stuff? Is it because the free stuff won’t let me link in with my student database? Then demand that it can. Is it because the free stuff might have privacy and security issues? Then get the assurances you need.

We like to think of education as being ‘different’ or ‘singular’ and, of course, we are in the sense that what we do is for The Greater Good. But when it comes to business, we need plain, old, hum-drum canniness — nothing special, nothing exceptional. Young people demand stuff for free out of their web-based services all the time — and they get it, too. We need to start being a bit smarter in education about how we get what we want.

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Opinion: Black$Board in court

March 15, 2008

I can’t believe that educational institutions happily do business with companies like this! Black$Board is using school and higher ed $$$$$$$$$ to fund legal actions against smaller companies such as Desire2Learn (D2L).

Black$Board has managed to patent a system that allows individual users to log-in with a single procedure to access multiple courses. What a joke! I can’t believe they’ve managed to patent that! I can access my multiple blogs and wikis through single log-in procedures! WetPaint and WordPress watch out! Black$Board might be taking you to court soon because they’ve just succeeded in arguing that D2L has infringed Black$Board’s patent rights.

Our educational leadership signs contracts with mobs like Black$Board, and then spruiks how being involved with them is much, much better than using something free and more agile as an LMS (such as a wiki or blog). These LMS companies (including D$2L) are just rorting already-underfunded educational institutions out of money that could be going to professional development or improved infrastructure. Black$Board is just in it for the money, don’t kid yourself. In that sense, they are no different from any other internet company — except that their product is waaaaaaay poorer than most, they have hoodwinked educators into believing it’s all about the learnin’ (when it’s not — it’s all about the $$$$$$$$), and they have a monopoly over the market. It’s a disgrace.

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Opinion: PLE — some problems

March 5, 2008

Loudhailer imageI wrote about PebblePad, a Personalised Learning Environment (PLE) in a previous post. Although PebblePad is a huge step beyond Web 1.0 systems such as MyClasses, BlackBoard and WebCT, I think there are still problems with how we, as teachers and educational leaders, are approaching the issue of online learning and where it occurs in the online environment.

Basically, I’m still not convinced by the need to have everything in one spot and mounted on an institution’s own servers. And I’m not convinced educational organisations need to pay for this stuff. I think it probably makes it in some ways easier to have everything in one place, and it gives institutions greater control over what systems students use, but I believe we need to be looking further out than that.

You can do all (OK, ‘most’) of the things you can do in PebblePad for free in other online applications – applications that are often more powerful and ‘authentic’ than those found in PP. For example, why use PP’s limited blog function when students can blog via WordPress, Blogger, LiveJournal and the like. Students can also share ‘experiences’ and ‘thoughts’ via a blog, and they can set up meetings through Google Calendar or Zoho Planner. And you can sort out action plans through things such as ToodleDo and Remember the Milk. Furthermore, wikis and blogs can make for highly potent and accessible webfolios. For the ‘extras’ such as adding reflections or doing SWOT analyses, well … I’m sure teachers can come up themselves with ways of integrating them into assignments or classroom tasks and should be doing so, anyway.

I just believe that schools and post-compulsory education need to get out of the mindset of having to pay for everything and having to find server space for it. Web 2.0 allows us to be much more creative than that.

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Tech’n'Teach: Personalised Learning — PebblePad

March 5, 2008

tech'n'teach iconI recently attended a seminar and workshop in Sydney on PebblePad, a Personalised Learning Environment (PLE) built around WebFolios, as the PP mob like to call them. The system has been very well thought-out and (hurrah, hurrah) places the learner at the centre, rather than the teacher or the institution (as per the Web 1.0 systems of MyClasses, BlackBoard, WebCT and Moodle). In this sense, PP is a huge step beyond the clunky, unresponsive, inflexible Learning Management Systems (that term again! See a previous post) that most Australian educational organisations are currently running with.

Pebble Pad is pedagogically sound, individually customisable for the student, very user-friendly, and it looks terrific (again, a big improvement over the Web 1.0 systems mentioned above). When I was first playing around in the interface, I was very impressed by the amount of thought that had gone into it. However, there are some broader issues I think thatteachers and educational leaders need to think about, and I’ll get to them in another post.

In PebblePad, users create ‘assets’ such as action plans, meetings, ‘experiences’, ‘thoughts’, blogs, CVs and webfolios. For each asset you create, you’re taken through a set of steps. For example, if you are creating an action plan asset, you are asked to think about and record your current situation, the ideal situation, the steps you will take to make it all happen, a SWOT analysis, the supporting resources you will require (books, journals, web, people, courses etc). You can also tag things up so that they’re easy to find afterwards, thus doing away with the rigid folder system that, again, reflects a Web 1.0 environment. No folders in PebblePad! :)

It’s a similar process for each asset you create, so, as you can see, the whole thing is very well constructed both technically and educationally. However, the system does have some failings. The blog function was very basic when I looked at it and the visual editor that the whole of PP uses is also fairly primitive. Further, teachers are relying on the makers of PebblePad to have gotten the pedagogy right — which is not such a huge problem, thankfully, because it’s looks pretty good to me — but what if you want to change things yourself? Maybe there’s that function available, but I’m not sure … There’s also the general question of the need to pay for all of this functionality at all when it’s already free and often more developed on the web. See my next post for more on that issue.

Another consideration has to be how easy it is for the student to take all their work with them when they finish at your institution. PebblePad allows them to do that, but why would you ask students to muck around with transferring stuff when they can be doing it all outside of the LMS or PLE anyway and to much greater effect? You’d think it was a hassle, and so would students …

Having said all that, PebblePad is a good system and I’d encourage you to have a look at it.

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Opinion: Why LMSs are old skool

February 16, 2008

Loudhailer imageIn the early days of the Web, schools and universities realised that teachers needed to have some kind of online presence for their classes. So, we invested in expensive, clunky, ‘uploady-downloady’, Web 1.0 systems such as Blackboard/WebCT and My Classes. The problem is that the world has moved on, and now, thanks to the many free and nimble and frequently updated beta Web 2.0 applications, LMSs have become obsolete. Further, with something like Blackboard/WebCT or My Classes, it is the teacher who has to do everything from setting up discussion categories in forums, to creating ‘blogs’ (what a joke that function is in most LMSs!), to setting up chat.

Even though most classroom management and online assessment can be achieved through free, online blog and wiki software such as Blogger, WordPress, WikiSpaces, WetPaint and PBWiki, schools and universities continue to insist that staff use old-fashioned systems that offer very little (if any) customisation or flexibility when it comes to student learning. And the only reason I can discern for this is that ‘we’ve paid for it so we’d better stick to it.’ This is not an educational argument, it is an economic argument, and a very poor economic argument at that: why would you continue to use something that is out-of-date and doesn’t give you what you need and that actually (in many cases) impedes your work? Why would you drive a coach and six horses when you’ve got a Model T Ford in the shed?

With imagination, creativity and leadership, we can allow academics choice in how they want to set up their courses online. With foresight, consideration and care we can introduce more reticent staff to how easy it is to use free, online software to manage their courses. And with trust, we can allow students to complete their assignments using free stuff, too. We don’t have to ditch BlackBoard or MyClasses and we should certainly be clear about what the institution expects of its community members in terms online presence … but this doesn’t stop us from showing academics, teachers and students the alternatives and then let them use what suits them best.

If that hasn’t got you thinking, then check out Alan Cann’s What the heck is a PLE and why would I want one. More on PLEs (‘Personalised Learning Environments’) and why they are essential to good online student learning in a later post.

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